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Klaus Martens |
On
April 1st 1960, Dr Martens boots went on sale in the UK.
Klaus
Martens was a 25 year old German army doctor in World War II who, while on
leave in 1945, went on a skiing break in the Bavarian Alps.
He injured his ankle while skiing and found that his standard issue army boots
were too painful to wear on his injured foot. So to ease his pain, he designed
improvements with soft leather and an air padded sole made from rubber off old
tyres.
At
the end of the war, he took some leather from a cobbler’s shop and made a further
pair of boots with air-cushioned soles. This grew into a business and soon he
was selling the boots, albeit initially with little success.
In
1947, along with an old university friend, Herbert Funck, he went into business
in Germany
producing shoes and boots using rubber reclaimed from Luftwaffe airfields. This
time the shoes were marketed as an orthopaedic shoe and were a massive hit with
German housewives of 40+ who made up more than 80% of sales throughout the
first decade.
A
further factory was opened in Munich in 1952 and
by the end of the 1950s the company was thriving well in Germany causing
Martens and Funck to market the business internationally.
Almost
immediately UK shoe
manufacturer R Griggs Group Ltd bought the rights to manufacture the boots in
the UK,
slightly reshaping the heel and adding the trademark AirWair along with the
infamous yellow stitching.
The
first boots were released in the UK on 1st April 1960
known as Style 1460. They had an 8 eyelet cherry-red coloured, smooth leather
design and indeed the style is still in production to this day.
Initially
costing £2 a pair, they were popular with postmen and factory workers, but when
the Who guitarist Pete Townsend wore a pair on stage at a London gig in 1966, they became a symbol of
working class pride and rebellion and essential wear for skinheads and mods.